12. Web usability

There used to be time, when webpages were not very usable, overloaded with small size text, heavy colours and without logical pathways for use. Now situation has improved heavily with web designers and UX professionals taking care of spacious designs, readable contents and pleasant user experiences on the web. There are obviously still dinosaurs out there, who have not yet discovered the magic of correctly done webpages.

As examples let's take two webpages with similar contents:

vivilondra.it
vivilondra.com

When finding yourself on vivilondra.it, you are welcomed with pleasant colours, there is a menu bar on the top with available pages and scrolling down the page you can encounter latest news and applicable advertising. You can easily find your way around for general information and top contents. Some optimization can still be done, with organizing large amounts of information, aligning sections and giving a bit more white space for clearer views, however overall experience of using the webpage is pleasant.

 Experience is different with vivilondra.com though. The first question that comes to mind, is "is this still functioning webpage?". Webpage does not score high on any of the usability criteria - it is a nightmare to find your way around, screaming colours and black background are pretty much overtaking the whole page. There are links on the main page that take you away to other webpages (not best for business), the top bar that looks like a menu is actually not, some of the menu items do not even fit in the button size. In conclusion, there is a way to go with optimization.

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